5 Ways to Set Your Business Apart From Your Competition

With an estimated 100 million startups every year and a 20% success rate, differentiating your business from both the company down the street and also the organization across the globe requires more than innovation and drive. Profitable companies have high rates of engagement and a reliable web presence. Furthermore, these owners understand that a functional website, cohesive branding and new product development are essential elements of a successful company. Push your business to new heights by focusing on these five vital aspects.

1. Engage in your community.

From participating in local events to engaging customers online, a user-centered experience begins with authentic interaction. While many business owners find it difficult to allow time for social engagement, industry leaders use a variety of platforms to engage with their audience.

We live in an oversaturated market filled with pop-up ads and companies asking for our email address. Consumers are warier than ever before about sharing personal information. However, business owners who reach out to potential customers through active engagement gain trust from their clients, which propels sales.

2. Expand product development.

While a business owner never sits still, there are brief moments of downtime where you’re unsure what to focus on next. The trick here is to always have projects on the back burner. That way when you can light the fire when time permits. The biggest marketing draw is what’s new and trending. By staying up-to-date on the latest trends, you’ll enhance your reputation and prove your ability to adapt.

3. Develop a strong brand.

Consumers are tired of advertisements and wary of trusting companies with their private information. Establish your organization as a credible and trustworthy source for products and services by developing a cohesive brand across all avenues.

Branding your business ensures that you’re communicating the same message across multiple platforms and not confusing your potential customers.

4. Build a functional website.

A well-designed website encourages user frequency and interaction. It draws current and new clients to your business and wow’s them with your expertise. More than that, a functional website provides the ultimate customer experience.

Assess your current website and optimize it for peak mobile performance. With more than half of traffic coming from smartphones and Google punishing slow sites, you can’t afford to drop the ball on your website.

5. Increase your web presence.

Business owners who use strategies to boost their web presence gain credibility and increase the user experience, while growing their business. By connecting your website and social media platforms to create one cohesive brand, you’ll build your reputation and rank higher in Google. Increasing your web presence makes your brand accessible.

When someone searches for your business name or services, then often the first few links will be for your social media sites. By using a set strategy, you’ll ensure that each action you take online builds your business.

Whether you want to take your business up to the next level or boost stagnant growth, focusing on these five key components affects your bottom line. Review your current strategy and identify areas for improvement. Engaging your community and building your web presence are tasks that you can do for a few minutes each day. Optimizing your website, developing a cohesive brand, and expanding products require planning, but it pays off with satisfied customers and a well-known name in your community.