How a Certified Online Marketing Company Delivers Results
Dumping dollars into Google Ads without a steady return is frustrating and time-consuming. However, with a certified online marketing company, you can gain traction and increase traffic to your website. That’s because the Google Partner Company Certification Program trains professionals in Google Ads and analytics. Additionally, certified professionals are trained to provide insight into the optimization of Google My Business pages.
As a result, by enlisting the help of certified digital marketing experts, you’ll capture the attention of the 90% of web searchers who never scroll past the first page of the search engine results.
What is a certified online marketing company?
A certified online marketing company partners with Google after passing rigorous certification and recertification tests. Moreover, the company adheres to account management best practices and mastering Google Ads and Google Analytics. And, furthermore, businesses with the Certified Company Badge receive ongoing training and have access to the latest updates and innovations. Most importantly, this expertise provides small businesses with a competitive advantage.
Benefit from expertise in Google Ads
Requirements for a certified online marketing company include advertising knowledge of pay-per-click (PPC). Therefore, certified analysts know the ins and outs of split testing, ad scheduling, negative keywords, and phrases. This is a tricky area for small business owners as it presents a deep learning curve. However, companies with Google Certification work with Google Ads daily and understand how to get the most out of your advertising dollars.
Get help with Google Analytics
While Google offers a fantastic selection of online help articles, analysts are trained to dig deeper into the data. After all, in today’s age, we have access to lots of information. But without an analyst to break it down and connect the dots, it’s challenging to take strategic action. For instance, a certified digital marketing agency delivers:
- Customized Google Analytics that integrate with your existing system.
- Industry insights to complement your data-driven strategy.
- Ongoing implementation and testing of various factors that affect your web traffic and click-through rate.
Create and maintain your Google My Business page
If you’re not utilizing your free Google My Business page (GMB), then you’re leaving money on the table. Afterall, data from the Local Search Ranking Factors Survey shows that the importance of Google My Business pages as a ranking factor jumped from 19% to 25% in one year.
However, when you’re in a time crunch, then it’s easy to let your GMB page fall to the wayside. On the other hand, by partnering with a certified online marketing company, you have access to the latest information and industry reports. Therefore, you can turn this data into a meaningful strategy and take action.
Should you partner with a certified online marketing agency?
More than 90% of all desktop and mobile device searches start with Google, which makes mastering Google Ads, Analytics, and your GMB page essential. In short, by partnering with a certified company, you can prioritize your digital efforts without sacrificing your time. If you’re concerned about your search engine ranking or want to increase the click-through rate on your Google Ads, then a certified professional can help you create a data-based strategy.