Content Marketing

In this phase, we create and split test campaigns that build awareness of your brand. We create laser-targeted Facebook ads with eye-catching imagery, strong headlines and clear calls-to-action. We set up targeting based on location, demographics and interests, conduct split testing and optimize to focus on getting the best response.

From there, we’re able to acquire a great deal of insight into your audience and see what type of content appeals to your community. By conducting this type of research from the get-go, we’re able to save time and money later on. We’ll define what makes your organization unique and list its benefits. We’ll clarify detailed demographics (age, lifestyle, fears, needs, hobbies and habits).

At this level, we also provide complimentary digital marketing recommendations and step-by-step guides to help you immediately begin developing leads and shaping your user journey.

In this phase, we use a conversion-based approach to turn people who are simply aware of your organization into bona-fide ambassadors to your brand. We do this through designing your user journey and lead-nurturing techniques. This phase focused on the marketing psychology, email outreach, and relationship-building needed to quickly grow your community, produce definitive results and shape your customer experience.

Part of having an effective website is making sure that when visitors reach your website, they take action. We help you reach your visitors through your email marketing, traffic sources and webpages and guide them through a structured lead-nurturing process. We implement processes that we have honed for over a decade in order to convert visitors into loyal customers.

We use best practices in design principles and visual cues to improve user experiences, educate and empower audiences, increase interaction and build brand loyalty. We focus on representing your organization’s personality, values, and goals through your content, marketing materials and posts.

We are able to build on your current platform and your User Journey will be optimized for search engines and easy to duplicate for repurposing.

In this phase, we streamline your email, branding and other technology to help create a community of online donors who not only give when it’s needed, but champion your cause, show up for events, volunteer and advocate with you. We will audit your social media channels and provide you with a step-by-step guide to develop brand awareness, create compelling content, engage with audiences and track reactions and interest.

At this point, we provide discovery and problem-solving sessions to help your organization run smoother, along with saving time and money. We review the following: systems and applications, workflow challenges, marketing obstacles, application integration challenges and data bridging solutions. You will receive recommendations and steps to streamline your systems.

We develop brand awareness, create content and engage with audiences across social media platforms through eye-catching imagery, timely and relevant posts and clear calls-to-action. We test and track what is getting the best response, moderate content, cross-post and optimize social media platforms.

Additionally, we’ll help you create a content and image bank, set up storytelling posts, and update content with emotional appeal. You’ll be able to incorporate these stories into your marketing collateral. We’ll help you establish partnerships with local social influencers, organizations and businesses and make connections with people who fit your demographic.