In this phase, we create and split test campaigns that build awareness of your brand. We create laser-targeted Facebook ads with eye-catching imagery, strong headlines and clear calls-to-action. We set up targeting based on location, demographics and interests, conduct split testing and optimize to focus on getting the best response.
From there, we’re able to acquire a great deal of insight into your audience and see what type of content appeals to your community. By conducting this type of research from the get-go, we’re able to save time and money later on. We’ll define what makes your organization unique and list its benefits. We’ll clarify detailed demographics (age, lifestyle, fears, needs, hobbies and habits).
At this level, we also provide complimentary digital marketing recommendations and step-by-step guides to help you immediately begin developing leads and shaping your user journey.