Mobile Marketing and SEO

Mobile marketing is essential to business growth. And, with the cutting edge competition prevalent in the digital world, it is critical to also be educated regarding the changes in Search engine optimization (SEO). As a mobile marketing company, this is something we take very seriously in our professional work.

Search engine optimization is the lifeblood of every company and it is important to focus on structuring your site to meet user needs, as well as to leverage the algorithm.

Business organizations can rank higher by creating mobile-friendly websites that load quickly and prioritize information. Structuring information in a way that is easy to find can help users take desired actions, which improves conversion rates and user experience.

Nowadays, SEO experts study trends and change their strategies before competitors catch up with the latest hype. Updates to algorithms keep business owners on their toes while search engines continuously seek improvements to their own functionality.

Mobile Websites and Usability

Since 93% of online experiences begin with a search engine (searchenginejournal.com), we are always trying new ways to leverage the power of SEO and search engine algorithms so that you can attract potential supporters and grow your community.

If your website is not currently mobile-friendly, users may turn away from your website because of it’s lengthy loading-time or inability to adapt to different devices. (A website has a “responsive design” when it is able to respond to various screen sizes on different devices.)

When it comes to use on devices, like a cell-phone or tablet, a mobile marketing company will also make sure that your website is tap-friendly. Tap-friendly means that your links and buttons are the right sizes and positioned correctly for people to use.

Making sure that phone numbers and addresses can be copied, pasted and shared instead of set up as an image or formatted in an unusable way is also important. Users are on-the-go and need to be able to complete micro-tasks quickly, with no frustration. Rather, the functionality of your website should feel seamless and naturally match their needs.

Likewise, content should be easy to read. Sometimes, font sizes need to be adjusted to be more reader-friendly. Content may need to be rearranged. Sliders may not format properly. Images may stretch outside the margins of a device. Contact forms may have tiny fields. These fields may be too small to select. And, most importantly, navigation may be confusing to use.

Recommendations from a Mobile Marketing Company

We recommend making sure that your website is user-friendly on desktop, cell phone and tablet devices. When working with a mobile marketing company, you’ll have peace of mind knowing that your website and information will be cross-browser tested on different brands of devices and versions of operating systems.

We recommend including relevant content per device and removing content that doesn’t serve as much purpose. It is possible to customize code based on device size. So, spending a little extra time on development may save a great deal of time for users who are not able to access information. Furthermore, resizing form fields is helpful so that users don’t need to struggle with selecting and entering text into small fields.

Navigation menus can be quite flexible per device. Their structure and style can certainly change in order to be more intuitive for users. A web designer can adjust your menu so that it’s in line with the flow of the website. There may be changes to the items included in the navigation menu. Additionally, submenus may also improve visibility for interior pages.

The Future of Mobile Marketing

The ability to create a fast-loading, mobile-friendly AMP version of your website can help boost your Google ranking. Providing information in a lightweight manner is improving ease-of-use and speed.

Machine learning is evolving and creating more opportunities for algorithms to understand user intent. Machine learning and artificial intelligence will affect not only SEO, but also advertising automation and content interpretation.

A mobile marketing company can create an AMP version of your website for your business. Professionals can also update your website according to user intent. When analyzing your website, search engine optimization experts can provide helpful recommendations. By reviewing your analytics, professionals can see which areas of your website are working, and which are not.

Signify Studio is a mobile marketing company that can help you build a mobile-friendly website. Contact us today with any questions. We’re happy to chat!