Looking for paid marketing in Largo, Florida for your website? At Signify Studio, we are able to write compelling ad copy for banner and display ads. Whether you’re looking for brand, product or geographic-specific ads, you can count on us to reach your target audience.
Our primary focus is to use proper targeting to show your ads in search results or on websites related to your product or services. We can even place your ads on websites that your website users visit most.
Furthermore, we track your campaign performance and send you reports on a regular basis. For example, these reports may show weekly conversions, ad group performance, keyword performance and comparisons to previous time periods. Once we launch your campaign, we continuously monitor its performance through Google Analytics and Conversion Tracking code.
Bidding isn’t a one-time process and it needs regular monitoring. We raise and decrease the bid according to the keyword performance. And, so, we can raise the bid for such keywords that have a low position and lower the bids for such keywords that are having low CPC. In short, bidding optimization controls the cost of the campaign so you can get the most out of your budget.
Additionally, we modify ad copy and delete ads that are not relevant or are performing badly. This happens if an ad is getting lots of impressions but no clicks. Also, this happens when an ad is getting lots of clicks but no conversion.
Next, we optimize keywords when keywords that are not performing well. Secondly, we discover new keywords ideas to add. Also, we create new ad groups for keywords that are performing very well and adjust the bidding for the keywords to improve their performance.
Sometimes, landing pages also need to be optimized. If a landing page is not able to convert the traffic into conversion, then we remove unnecessary content. And, when the landing is poorly designed, does not provide a clear message or does not have a clear call to action, then we need to make adjustments to improve conversion. On another note, we may also optimize a landing page to include seasonal offers and promotions
Remarketing, which is also known as retargeting, is an advertising method that allows you to serve tailored advertisements to people who have visited your site. This method gives your prospects another chance to buy a product they have shown some interest in, even after leaving your website.
A remarketing tag, which is a snippet of code, is installed on all pages of your website. Through the remarketing code, a cookie is dropped on the user’s browser whenever the user visits any page of your website. We create lists using rules based on pages or sections of your site that people visit. Categorizing visitors allows for better tailoring of your ads.
When the user leaves your website and visits other websites within the Google Display Network, the cookie alerts Google AdWords and will then display the tailored banner ad to
Custom Adwords Campaigns
Most people who run AdWords campaigns simply get as many relevant keywords as they can. They run one ad on them and point the ads straight to their home page. The problem with doing this is that they pay a premium price for clicks since the advertisement and homepage cannot be relevant for 10, 20 or 100 keywords. They get a lot of junk traffic and pay for clicks that are not relevant, giving them an extremely low conversion rate (if they convert any leads at all). Their audience clicks on the ads are taken to the homepage where they are confused by a multitude of options. These options are not relevant to their keyword search and they usually leave without taking any action.
The following are benefits of a properly run AdWords Campaign:
• Brings you leads in a very short time-frame
• Tells you which keywords are actually getting the most searches without any guesswork
• Shows which keywords are bringing inquiries
• Determines the kind of message the market responds best to
• Gives you a database of interested people that you can market back to afterward
WORK WITH US
Signify Studio provides services for paid marketing in Largo, Florida. Send us a message today to schedule a free consultation call!