Expertise in Google Ads Means Better Results
Understanding Google Adwords
While businesses, today, are focused on bringing new visitors to their websites and increasing online sales, the range of options for advertising are startling and expensive. Working with a team that has expertise in Google Adwords can help you get results within your advertising budget and optimize your ads to create more conversions.
Google Adwords has options for both paying for impressions and for clicks. Businesses can write advertisements to promote a special offer (or build brand awareness) and show their ads to target audiences who are actively searching for their products or services, both locally and globally.
Getting Started with Google Adwords
When starting out with Google Ads, conducting Keyword Research is the first step. By including keywords in your ads, you can better match your ad to your user’s search queries. Google’s Keyword Planner tool is incredibly robust and a great place to start.
Combined with common sense, you can envision what your potential customers may be looking for in order to assemble a list of keywords. Google Keyword Planner will help you estimate the number of searches for your keywords and assist you in discovering new keyword phrases. Once you’ve quantified the search volume, you can throw away low volume keywords.
The next step is to expand the list by eliminating the aggressive keywords. Conducting a competitor analysis can also help narrow down the keywords that are a good fit for your company.
In addition, scanning Google SERPs can help you discover your best keywords. You can set aside a keyword when older and stronger websites wield influence on them in the higher ranking pages. You can look throughout the Meta Titles and squeeze pages of your strongest competitors. This will help you build a more realistic list of keywords that will provide better ROI.
Incorporating keywords into your advertisements will help you get more bang for your buck.
Measuring Google Adwords Success
Google has reporting solutions available for analytical work, including information visualizations, comparative tables, pie charts and bar graphs.
You can see the impact of changes to a portion of your traffic through using specific experiments. By setting up experiments to forecast the impact of bidding strategies, businesses can better manage their spending.
New changes to Google’s advertising platform will keep coming, so it’s important to work with a team that not only has expertise in Google Ads, but also stays alert when it comes to Google’s updates. Changes to the algorithm(s) and advertising platform can greatly affect your campaigns. You may need to update your optimizations, settings and content for maximum performance.
Expertise in Google Ads Helps Your Business Stand Out
Market research is a process of analysis and collection of information with the goal of studying the demands of particular markets, acceptability of products, target markets, as well as discovering new opportunities. In the beginning, it’s common to feel as though you’re competing with a thousand websites in your market. It’s critical to set yourself apart.
So what are you going to do? One way to stand out is through narrowing down your business to serve a distinctive niche. Through Google AdWords, you’re able to determine which keywords are getting good traffic. This naturally provides a (powerful) way to conduct market research.
User needs are constantly changing and market research is much different than in the past. With AdWords, you’re able to find out what your audience is intrigued in, get a real-time pulse on what your audience is looking for and see how your target market reacts to your offers.
Put simply, finding a potential niche and centering your whole website around its relevant keywords will help you stand out better from the thousands of other websites. If you need help getting started, please feel free to contact us at Signify Studio. We’ll be happy to help you out!